200 years of democracy, in one brand kit.
The USP Faculty of Law is Brazil’s oldest academic institution and has been home to the country’s democracy for two centuries. For its bicentennial, I created a visual kit to honour that legacy: logo, icons, key visuals, swag, out-of-home and social graphics.
Honouring the past.
As the bicentennial approached, the institution’s visual presence needed to match the scale of the moment.
The challenge was a brand kit that didn’t feel stuck in the past, but used it to show new students the weight of the Faculty’s legacy.
One mark, every format.
Logos and illustrations sit inside a box, with a version for every format. Step through the kit.
The main logo: the 200 drawn in lines, with the full name of the bicentennial.
A voice that puts history first.
Graphics, illustrations and icons highlight the Faculty’s architectural heritage, its archival photography and its lineage of influential alumni.
The system is modular, so the legacy translates across everything from large-scale out-of-home to social media and print.
A long-term commitment to democracy.
Flexibility kept it consistent: every logo and illustration lives in a box, with versions for every format.
The result is a cohesive identity that reminds the public that, while the building is 200 years old, the Faculty’s commitment to democracy is as current as ever.
