Getting commerce leaders to ask how ready they are for AI.
McFadyen Digital built a free audit that scores how ready a commerce site is for AI-powered search. I led the visual direction of the campaign around it: LinkedIn posts, a landing page and an email track, all built from one kit and pointing to one action.
A free audit, and a campaign to bring people to it.
McFadyen Digital built an audit that checks how ready a commerce site is for AI across five dimensions: AEO/GEO readiness, SEO, content, performance and accessibility. It’s free, takes about 10 minutes and ends with a report and a conversation with McFadyen’s team.
The tool is McFadyen’s. My part was the campaign around it: the visual direction and the assets that bring qualified commerce leaders to it, across LinkedIn, the landing page, email and live events.
Follow one lead, from the feed to the report.
Start with the buyer’s own words.
One post template, six industries. Each opens on the exact prompt a buyer types into AI, from a contractor’s copper fittings to a shopper’s hiking boots, then asks whether your catalog is in the answer. Flip through all six.
their words, not oursOne kit behind every channel.
Their problem first, our capabilities second.
The campaign changed how McFadyen talks about AI to enterprise buyers. Instead of listing technical capabilities, every headline starts on the buyer’s side: “Your next buyer is asking AI. Will it find you?” The industry posts go further and quote the buyer’s prompt word for word.
The visuals stay inside McFadyen’s system: a monochrome world with one red signal, square components, and product shots where a single red part stands out among grey ones, the way your product should stand out in an AI answer.
One question, asked everywhere.
The audit became part of how McFadyen positions itself on AI transformation and commerce consulting. Campaign content kept a steady flow of around 2k organic LinkedIn impressions a week, and the audit now runs as a live demo at commerce and AI events, where it opens conversations with commerce leaders and operators.
