Turning 125+ AI use cases into a book for commerce leaders.
AI Best Practices for Commerce is McFadyen Digital’s book on AI in ecommerce, following the Amazon best-seller Marketplace Best Practices. I led the visual direction, the editorial system for print and Kindle, and the launch campaign around it.
A thought-leadership book, built to work for sales.
McFadyen’s books are a core resource for its enterprise sales: they support educational marketing, events, webinars and executive outreach.
For AI Best Practices, I led the visual direction, the editorial design and the launch campaign, translating complex AI concepts and commerce case studies into a usable guide for CEOs and enterprise decision makers.
Turn the book.
The editorial system covers the whole object, down to a back cover that previews how the book is organised.
Drag it around, or jump to a side.
From book to campaign.
The book supports every stage of the customer journey, from lead generation to executive sales conversations. Working with leadership, I designed the launch assets: landing pages, blog posts, social campaigns and NRF Big Show materials, with messaging built on real business pain points and AI case studies.
The content kept working after launch: long-form chapters became blog posts, press releases and bite-sized case studies for a 50k+ social audience.
Part of a series.
AI Best Practices is the latest in McFadyen’s book series, after Marketplace Best Practices, an Amazon best-seller launched at NRF Big Show 2021, and Marketplace Monetization, launched at NRF 2024.
Together the books are a core resource for McFadyen’s enterprise sales, events and executive outreach.
