A neurodiversity brand that celebrates, without the clichés.
Consultea is a Brazilian consultancy that helps companies connect with neurodiverse candidates, bridging corporate culture and people with ADHD, autism and other neurodivergent conditions. I built the identity from the ground up: positioning, tone of voice, logo, design system, ad graphics and print.
Moving beyond the clichés of inclusion.
The brand had to sound professional enough for CEOs while staying warm and supportive for candidates. Most neurodiversity branding leans on puzzle pieces or rainbows, which can feel infantilising.
Consultea needed a more sophisticated identity, one that presents neurodiversity as a strength, not a challenge.
From three ideas to one flower.
The identity rests on three pillars, each drawn as a simple shape. Together they become the brand icon.
Connection, Inclusion and Growth: bridging companies and talent, integrating people into the workforce, and unlocking their potential.
An aesthetic to nurture and connect.
Your next great hire is neurodiverse. Consultea puts trust and growth ahead of clinical clichés and celebrates neurodiversity as a strength.
The voice is built on ownership and pride: these candidates are happy with who they are and ready for the job market.
A complete brand kit.
The final kit covers the logo in all its versions, the type system (Outfit for titles, Noto Sans for text), the palette, stationery, uniforms, signage and campaign ads.
