Four partners, one symbol.
FSSD Advogados is a law firm founded by four partners, each specialising in a different field of law. The firm needed an identity that shows its strength as a group, with a tone of voice focused on its clients’ needs.
Collective expertise as a brand.
Many law firms brand around one big name. FSSD wanted the opposite: the power of the group. Each partner brings a different specialisation, and their real value is in working together.
The result is a visual system grounded in strategic problem-solving and a commitment to clients’ complex needs.
Four circles, one firm.
The symbol is built from four circles, one for each partner. Step through how it comes together.
One circle for each partner.
Colour, symbol, composition and contrast.
Everything comes back to the group of four: the interlocked symbol becomes patterns, icons for each practice area and textures across print.
It pairs with a classic serif, Libre Baskerville, and Noto Sans, in a high-contrast red, black and white palette that reads well in print and on screen.
Carrying the brand every day.
To take the brand off paper and screens, I also proposed tie textures and enamel pins, so the partners can wear the power of four wherever they go.
