A brand as diverse as the mind can be.
LATAM’s largest science-based neurodiversity forum needed a high-impact identity to attract and welcome 200+ participants to a single-day event, and to present neurodiversity as a profile to celebrate, beyond clinical definitions.
A 200-year-old venue.
The forum was held at the Ipiranga Museum, one of Brazil’s most iconic monuments and a symbol of the nation’s history.
To respect the venue, the identity relies on generous white space and colourful elements, deliberately pushing the palette against the museum’s own colours.
One brain, many ways to draw it.
The theme is diversity, so the symbol never has just one form. Step through it.
A brain of five parts meets Brazil’s five regions: together, they make the symbol.
Celebrating unique minds.
Instead of a clinical look, Diversamente uses bold layouts that say “Celebrate your unique mind.” Every asset was made to feel like a cultural celebration, encouraging attendees to own their way of being.
One goal, in print and on screen.
From urban billboards to social feeds, the brief was colour and diversity. Instagram worked as the guide for schedules and speaker bios, while print set the tone and atmosphere of the forum itself.
Diversamente brought together 200+ participants and 30+ sessions in a single day.
